BLACKFOOT â€” Popular for their color, flavor and health benefits, 'purple potatoes' are in hot demand across the country, prompting growers and distributors in East Idaho to step up to the plate.
Lanae Workman, marketing executive for Potandon Produce in Idaho Falls, said that the purple (or blue-skinned) potatoes have been in the news recently "for their abundance of antioxidants and nutrients," not found in the lighter-skinned potatoes.
POCATELLO â€” On Wednesday at the 2013 Potato Conference in Pocatello, Frank Muir, the president and CEO of the Idaho Potato Commission, gave a report to local farmers about the Idaho Potato truck tour that traveled across the United States to promote Idaho and its famous crop, potatoes.
Because the tour was such a success, the Idaho Potato Commission is sending the Ferrari Red potato truck out on another tour. The dates of the up coming tour are tentatively from Memorial Day to Labor day.