BLACKFOOT — Amy Sorensen wanted to find a creative way to catch people's attention and promote presidential candidate Mitt Romney. That is why she brought her "Mitt is bringing sexy back" sign to the Romney rally on Thursday. Little did Sorensen know that her sign would receive national attention. Now, Sorensen's picture has been displayed in the Washington Post, the LA Times, Reuters and numerous blogs.
Sorensen came up with the idea for her sign while she was waiting for her kindergartner to get on the bus. She said "it took five minutes." Her goal was to create a humorous sign so she could be featured in the Morning News, her hometown paper. Sorensen's friends say she got her wish and much more.
Sorensen claimed the attention of the national press after she called over a local reporter and asked her to take a picture of the sign. Since Sorensen was standing by the media platform, all the reporters began to take pictures of her.
"One reporter came up to her and asked her name, I asked him who he was with and he said Reuters," said Laurel Sayer, a friend of Sorensen's and a fellow rally attendee.
Rally attendees also loved Sorensen's sign. "Everybody wanted a picture," said Sorensen.
Sorensen thought the sign was popular because people are tired of Romney being portrayed as "robotic." She said her sign was a reminder that Romney is "real, fun and good-looking."
Sorensen's political involvement is not limited to creating amusing signs; in fact, politics has been an integral part of her life.
"I have always been a nerd [about politics]," Sorensen said.
As a teenager, she listened to news talk radio and enjoyed learning about political topics in speech and debate at Snake River High School. That helped her decide to become a political science major. In fact, Sorensen was so certain about her future degree that she planned out her college courses in the ninth grade.
While Sorensen attended college, she began working in United States Representative Mike Simpson's Idaho Falls office. She continues to work in Simpson's office as his director of constituents and casework.
Sorensen's passion for politics extends to voting. She said sometimes people believe their one vote will not make a difference, but she feels differently.
"You can do a lot through grassroots movements and change a lot of people's minds, and people don't realize that," said Sorensen.
Look at what one little sign can do.