POCATELLO — On Wednesday at the 2013 Potato Conference in Pocatello, Frank Muir, the president and CEO of the Idaho Potato Commission, gave a report to local farmers about the Idaho Potato truck tour that traveled across the United States to promote Idaho and its famous crop, potatoes.
Because the tour was such a success, the Idaho Potato Commission is sending the Ferrari Red potato truck out on another tour. The dates of the up coming tour are tentatively from Memorial Day to Labor day.
The enormous potato riding the tour is 28 feet long, 12 feet wide, 11 and a half feet tall, and weighs 6 ton. It would take 2 years and 9 months to cook. The truck hauling it was a 40 foot flatbed.
The jumbo potato truck tour lasted 7 months and traveled through 36 states, stopping in 138 cities.
When the potato truck stopped in our nation's capitol, it was allowed to park in front of the capitol building, where the massive potato would be a happy spectacle. The cops of the city were stopping by for pictures, said Muir.
While in Washington, D.C. the truck parked the giant potato in front of the USDA building, where the driver honked the air horn. The sound echoed through the city.
Other well known stops on this tour were at the Walmart headquarters in Bentonville, Ark., and the Rock N' Roll Hall of Fame in Cleveland, Ohio. The tour was well received by people in the cities through which it traveled, said Muir. Media coverage was "spud-tacular."
When the media covered the potato meeting the fork in Pasadena, Calif., the video footage went viral on YoUTube.
The Humanitarian Bowl was renamed the Famous Idaho Potato Bowl. It was played on the blue turf of the Boise State football stadium.
The American Heart Association called Idaho potatoes heart healthy. Various cooking programs have featured Idaho potatoes. These Include Rachel Rae and The Chew. On the Dr. Oz Show, Idaho potatoes were described as brain food.
On April 1, 2012, the governor of Idaho cut the ribbon and started the engine, in front of the state capitol, to begin the tour. The tour was in celebration of 75 years of growing famous potatoes; it was also promoting Meals on Wheels.